The 10 Most Popular Gifts From Our 2025 Gift Guides!
Spoiler alert: Most are under $75
Shitters! Today is supposed to be the internet’s biggest shopping day, but personally, my Black Friday budget was tapped out days ago… I was mostly successful in scoring the things on my list (a staple Toteme wool coat, jeans I had been praying for a markdown on, restocks on my favorite underthings/ workout clothes and the like, and a few packages at local businesses/gifts ofc!), though my heartbreak of the weekend was taking a beat too long debating this perfect red set while it sold out from right under my nose!
Anyways, that’s beside the point—I hope you all made out like bandits and that your finds are even better in person! For this final day of sale-a-palooza, I wanted to share the most popular gifts and sales from this year’s gift guides/Black Friday letters. Whether you’re getting in some last minute sale shopping/ browsing or are doing anything to avoid the rest of your inbox this morning (I won’t tell!), this is for you!
Book Embosser: This may be the single most popular gift we’ve ever recommended, and I have my former boss Tanya to thank for the suggestion (way back in the day for one of our early Valentine’s Day gift guides!). It’s unique, it’s thoughtful, it’s personalized, and the price is right—a forever SIBAL fave for a good reason!
Ranger Station Cowboy Christmas Candle: I’m so excited to see that you’re loving this candle as much as I am, it’s a gem! The amber, juniper, frankincense, and whiskey notes make for a warm, inviting, winter-y scent that’s seasonally appropriate without being clobber-you-over-the-head Christmas-y, and with a 25.10% discount (!), the price comes to under $30 a pop! I love this as a gift for men (boys love nice candles!!!) or couples who cohabitate (as TikTok would call it, a boy-girl apartment). I’m jealous of everyone who snagged the XL version while it was still in stock!
OSEA (PRIYANKA10): It was no surprise to me that you took advantage of this sale (and our discount code on top of it!) to stock up on their body oil, but this set was a favorite for gifting! For a few bucks more you get their Undaria Body Lotion too—it’s gift-ready and a ton of bang for your buck.
Ghianduja! This is the most delicious, healthier hazelnut spread (though I have yet to actually spread it on anything—this usually goes straight from the jar to my mouth). I’m excited to see that it caught on with so many of you this year! To me, it’s the perfect stocking stuffer, hostess gift (especially when your hosts don’t drink), or seasonal something to share with friends or family.
Soft Services Theraplush: The Shitters are concerned with hand care this year!!! This retinol-powered hand treatment works overnight to smooth/ soothe hands, cuticles, and nails, and comes in bedside-ready packaging (the top works as a jewelry dish too). There’s an unscented version, though their pink “Hold” version is my personal favorite. They even have a collaboration with DedCool (which also ended up on this list!) in their cult-favorite Xtra Milk fragrance!
Sakara x Doen Set: Who doesn’t love an all-in-one gift?! This reusable Doen pouch is cute on its own (and begging to be brought along on your travels!), but the Sakara goodies stashed inside take it to the next level. It includes a few of their reformulated metabolism bars, stress and sleep gummies, their daily liquid multivitamin, and more). The holiday sale code doesn’t work on it sadly, but PRIYANKA25 does, and brings it down to $70ish!
T3 AireBrush: Welcome to my AireBrush cult, where we are all getting good hair days for Christmas! You will not be disappointed, especially not with 30% off.
DedCool: DedCool strikes again (and with 30% off)! Xtra Milk is the most popular of their unisex fragrances (it was a hit with my college-age cousin and my brother’s fiancée over Thanksgiving!), but this is a great little trio set for gifting—it lets them try a bit of everything, and the sizes are fairly substantial!
Tecovas: Looks like I’m not the only one into the cowboy vibe this year! A key learning: Do not believe the people saying whiskey glasses are a bad gift!!! When they look like these ones, they’re clearly not! This ostrich wallet was also popular (more colors here, also available in alligator). It’s beautifully made (I went to see them in person and was very impressed!), and a surprisingly good price.
Negative Underwear Set: That I missed out on this set PAINS MY SOUL, you don’t understand!!!! If you have yet to try their whipped fabric, their henley/wide leg pant set is the OG (and 15% off/fully in stock!). I have in black and love, but you better believe my restock alerts for the burgundy are ON.
Other sale highlights:
The above were the most popular gifts, but these sales were also favorites!
Everyone stocked up on skincare at Dieux—their gel cleanser and lightweight moisturizer are my personal favorites! Reformation’s cashmere is always a hit (and this is surprisingly back in stock in all sizes?!). I heard you loud and clear—more men’s clothing!!! This sweater from J.Crew was a favorite for the HABs (and this is also the lowest price I’ve ever seen for their leather tech gloves). Beyond Yoga’s Spacedye was a repeat stop for activewear of course, and everyone was shopping for pants at La Ligne, Leset, and Ruti!
